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Customer Satisfaction is one of the most essential elements of customer retention, customer loyalty, and product repurchase. It is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer Satisfaction is defined as “the number of customers, or percentage of total customers, whose reported experience with a firm,...

Lead Generation is the process of creating sales leads which might convert into sale for the company. The leads may come from various sources or activities, for example, digitally via the Internet, through calls, through advertisement and list purchase. Companies may also rely on referrals, telemarketers and advertisements to generate leads. Online lead generation is...

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